Collaboration is the missing link in customer management
offer a great customer experience, companies have to act in two fronts.
Within the walls of the organization, systems used for sales, customer
relationship, production and stock control must converse without
hiccups. The enterprise solutions must also to be ready for the outside
world and allow the flow of selected information to social networks. Only when business applications connect to third-party online platforms, it becomes to possible to meet the customer where he or she already is.
The range of solutions and
services addressing the importance of customer engagement goes from
performance marketing and targeted digital marketing to collaborative
tools for sales and delivery processes or cloud services brokerage.
These social solutions help identify prospects, deliver
information easily, and actively integrate clients.
technologies accelerate the commoditization of goods and services,
companies stand a better chance of survival once they manage to
differentiate their offer. In the highly competitive and price-driven
digital marketplace, differentiating a product means transforming it
into an experience and attaching a sense of wonder to every interaction a
customer have with a brand. Creating a “wow”-factor promotes customer engagement
and keep them coming back for more.
The new customers from Generation Y and Millenials have varied tastes and expect to be treated as unique individuals, not as transactions. They also want companies to anticipate their wishes: it doesn’t matter if what they want is a car or a savings account, to grab the attention of Generation Y and Millenials, a company must provide them with what they want, how and when they want it.
Big data analytics plays a central role in customer engagement. Most businesses already know a lot about their clients and once this information is combined with up-to-date data collected online, it becomes possible to predict what a consumer wants and when he or she is going to wish for it. In the digital marketplace, owning the moment is as or more important than owning the client.
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New Frontier Innovation GmbH
A member of New Frontier Group
1120 Vienna, Austria
Phone: +43 / 1 / 890 46 23 - 10, Fax: -30
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