The missing link is New Frontier Group's methodology to help companies engage their ecosystem and create revenue
For years, we have been deploying enterprise applications for global players, large enterprises and mid-market companies. By combining this long-term experience with our innovation activities we created
The Missing Link, a methodology comprising the practices and solutions that help a company to move from the closed and protected IT ecosystem typical of the industrial age towards the cloud-based, easy-to-use and collaborative digital space proper of the new economy.
Over the past 25 years, starting with the introduction of PC software, a large part of the workforce became used to work with
increasingly complex and more and more function rich business applications. In addition, as Apple introduced the iPhone and Google, the Android system, it was clear that providing a friendly user experience and intuitive interfaces is the better way to present business application functionality.
will no longer do. New comers might have an easier time, but the upheaval prompted in the corporate world by the emergence of digital technologies affects organizations across industries. Any organization operating according the rules of the
industrial era must
evolve in order to succeed in the new economy.
The ways in which an organization uses new technlogies to
improve business performance and discover new revenue streams can reveal
how well-adapted it is to the digital marketplace.
Companies can transform into digital
in 3 main areas:
> Engagement of Employees
> Engagement of Customers
> Enabling Business Model Innovation
Modern day employees and customers are used to online collaboration, intuitive devices, social platforms and cloud solutions from
their private lives. But, when coming back to work on Monday mornings,
these digital beings ask themselves why business applications lag so far
behind. The pressure on global enterprises to join the digital transformation is heavy. That's why finding and creating missing links is of utmost importance!
company has to find and create its own missing link. But even if there
are no one-answer-fits-all when it comes to digital transformation,
executives, media and IT managers alike can learn from success stories and case studies across industries.
The new way of doing things and the new style collaboration need to reinforce each other and ultimately create a new business model. True transformation only happens if core business processes are adjusted simultaneously to employee engagement and customer engagement strategies.
How is your company running nowadays? Each organization has a unique culture and is in a particular stage in their fitness to breach the gap between the industrial and digital era. Running a digital assessment can help business leaders to find the missing link between their management and IT departments and implement the practices that will increase and improve the use of technology in their core business activities.
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New Frontier Innovation GmbH
A member of New Frontier Group
1120 Vienna, Austria
Phone: +43 / 1 / 890 46 23 - 10, Fax: -30
© 2013, New Frontier Group